Opinionmeter’s in-store survey software provides market research insight while engaging customers by making them a part of the retail merchandising process.
Engaging customers and building excitement are critical components for any retailer’s marketing plan. Opinionmeter’s customer feedback tools allow retailers to engage their customers by making them a part of their market research and retail merchandising team.
Market Research for Retail Merchandising
Market Research technology can now help merchants answer the age old question of what products and services customers want most. Online surveys launched by a QR code on a customer’s smartphone provide the opportunity for customers to tell retailers their likes and dislikes while shopping – at the point of purchase. Opinionmeter’s in-store survey software provides market research insight while engaging customers by making them a part of the retail merchandising process.
In-Store Retail Survey
Like it or not, brick and mortar retail stores must combat online merchants and in-store retail surveys can provide the market advantage you require to win. Consider if you had a series of placards in your aisles or at checkout islands printed with a QR code that when scanned by a smartphone, launches a custom TouchPoint survey app designed specific for your stores. Customers are able to tell you which products they prefer and provide comments about your product-mix and customer service quality, at the point of experience. This creates an enthusiastic community of engaged customers and at the same time, invaluable market research. Building excitement and differentiating your retail store from all the other online merchants is critically important and Opinionmeter’s in-store survey system can help.
Store Reputation Management
There are hundreds of review websites where customers can post their shopping experience. While we can debate the validity of these user-generated review sites, the reality is they are not going away. Store reputation management has become a necessary part of retailer’s marketing efforts. What if you could intervene before a dissatisfied customer had the chance to go online to write a review or post to their favorite social media site, by providing the opportunity for them to submit spontaneous feedback during their shopping experience?
In addition to QR codes, another option is to use Opinionmeter’s native Survey App on a tablet or kiosk placed at strategic positions within the customer transaction-flow. Touchscreen devices can be mounted in the aisle, at an end-cap display, or as a stand-alone kiosk.
Real-time In-Store Service Alerts
Whenever a guest submits an unsatisfied response to a survey question, Opinionmeter’s service alert system triggers a real-time email or text message to the store manager. This provides management the opportunity to intervene with the unhappy customer immediately, prior to them posting a complaint on a review or social media website.